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The Product of “Best Roses” comes from a rural village community located in
the Western part of India (Navsari District in the state of Gujarat). The
total population of this village community is around 850 people.
Traditionally, an agricultural based community, the people of Kuched
community relied mainly on cultivating sugarcane and paddy. The concept of
Floriculture (growing flowers under Greenhouses) was first introduced to
this community in 2003-04 by Mr. Dipak Patel (Age 52) and his son Mr. Kumar
Patel (Age 29) to this community.
Mr. Dipak Patel, caretaker of 78 Acres of Land in this Village, is
originally from the adjoining Bardoli District, Gujarat, India. He has vast
experience in agriculture as he has cultivated vegetables, sugarcane, paddy,
and has developed a 28 Acres Mango Orchard. He developed his business
instincts from his Father Mr. Dayarambhai Patel (Age 78) and his Uncle Mr.
Vanmalibhai Patel (Age 82), who developed the business of importing rough
diamonds, polishing them, and exporting the polished diamonds to various
countries.
Mr. Dipak and Mr. Kumar researched the agri-based potential of this region
of India and decided to set-up a Six-hectare Greenhouse Project in Kuched
Village. In just one year, the project is complete and exports of high
quality flowers have begun to Japan, Germany, UK, and various other parts of
the world.
The project is a pioneer in terms of its floriculture establishment in the
Gujarat State. It is the largest export-oriented Floriculture project in the
state of Gujarat and the First Exporter of Roses from Gujarat.
THE IMPACT :
This project has made to this small community, is incredible in many
aspects:
Direct employment of 175 people has been created. Mostly the young
generation (Ages 23-35) has been trained in the art of growing roses
under climate-controlled environments with the utilization of
appropriate technologies. The advantages of this type of employment
have been:
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People without much education have found a quality / professional
job, which is hard to achieve in a developing country like India.
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Income received by these employees is twice on average, when
compared to incomes at other agriculture-based work.
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